The past two years I had very little free time to blog as we travelled the globe in search of beautiful things to add to our range and opened thirteen new RAIN stores including international branches in Kinsale and Winthrop, Ireland.
This is all about to change so hold onto your hat as we kick off our new regular blog posts with the birth of a new range, just in time for Mothers Day.
The cape
waterlily blooms at the height of summer, when it is jolly hot and one does not
mind getting wet wading out into the dams to pick the blooms.
Rural
waterways come to life with the elegant blue blooms which emit a sublime
aquatic floral essence - only discernible before the heat of the day vapor
rises it.
This highly
elusive fragrance can only be captured through the ancient perfumery technique
of enfleurage - a labour of love.
Fresh blooms
need to be harvested daily (yes every day) ...and placed upside down into a
fatty medium. This is then covered and sealed to create a kind of a womb -
like environment in which all the perfume vapors are captured and trapped
in the fat.
Animal fat
was used in ancient French perfumery ... but we use vegetable
butters to marry with our Beauty Without Cruelty ethos.
The blooms
are then left for twenty four hours in the butter at room temperature, after
which they are discarded and a fresh round of blooms placed into the same
butter.
Yes - that
means going back into the dam and fetching more blooms - every day!
After roughly
twenty repetitions of this process, the butter is then sufficiently impregnated
with floral essence to enable the blending of a perfume.
The butter is
then washed in alcohol to transpose the floral essence into the solvent - from
whence a perfume is born.
Our Mothers
Day 2017 range has been based on this Waterlily fragrance.
The laborious
process of daily harvesting and infusing, seemed somehow symbolic of the
pregnancy process - a journey of time and energy to birth a brand new
creation.
We think moms
will love this clean aquatic floral in our limited edition Mothers Day Range and we have a gorgeous Free Gift With Purchase scarf for you to reward you for
your purchase if you buy for mom for R650.00.
It is a match
made in heaven.
But hurry, this is a
once off limited edition offer ending on Mothers Day.
Follow us on social media for more Mothers Day promotions this month.
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